With its multiple histories, identities and cultures, SJS has always posed a branding challenge. Our Mission and Vision statement creates an opportunity to refine our identity and marketing approach to highlight differentiating strengths and our most prominent commitments and characteristics .We will effectively promote those in Palestine, regionally and internationally.
SJS’s external partnerships and public and civic engagement commitments are a major part of our profile, and we will continue to develop, connect, and elevate them, particularly those that resonate with our core academic commitments. We will always keep developing partnerships with private sector, governments, and other nonprofits.